Part one of our three part Building Better Job Ads series. Continue to part two here, and part three here.
By Kellie Lail
To ensure the candidates you want are finding your job ad, you want to make sure you’re including the right keywords to make your job more searchable! Follow this checklist to make sure your Job Description is top-tier:
- Did you mention your agency/business name?
(ex: IdealTraits is looking for…) - Did you mention the job type?
(ex: IdealTraits is looking for a Full-Time…) - Did you mention the position is remote?
(ex: IdealTraits is looking for a Full-Time Remote…) - Did you mention the position name?
(ex: IdealTraits is looking for a Full-Time Remote Commercial Lines Insurance Sales Representative.) - Did you tell the candidate what they’ll be doing in that position?
(ex: As a Full-Time Commercial Lines Insurance Sales Representative with IdealTraits, you will be using your attention to detail & presentation skills to develop insurance quotes, make sales presentations, and close sales.) - Did you tell the candidate what they’ll get out of it?
(ex: We offer paid licensing assistance, continuing education, hands-on training, mentorship, Udemy Course Certification, flexible PTO, commission opportunities, bonus opportunities, and more!)
What it all looks like:
IdealTraits is looking for a Full-Time Remote Commercial Lines Insurance Sales Representative. As a Full-Time Commercial Lines Insurance Sales Representative with IdealTraits, you will be using your attention to detail & presentation skills to develop insurance quotes, make sales presentations, and close sales. If you don’t have your license, don’t worry! We offer paid licensing assistance, continuing education, hands-on training, mentorship, Udemy Course Certification, flexible PTO, commission opportunities, bonus opportunities, and more. We value your success and will work to help you grow. Apply today to join our growing team!
Words and Verbiage to avoid:
You want to avoid words that are often found to be spammy by candidates, or words that are too industry specific and are not often searched on the boards.
- Avoid unrealistic terms like uncapped, unlimited, no limit, no ceiling, etc.
- Avoid using titles like “sales RockStar” or “superstar” – no candidate is searching for that on the boards.
- Avoid using titles like agency, producer, account manager, or agent within the ad. These terms mean different things in various industries, and many people may not be this specific with their job search. Keeping it more general by using terms like sales representative, customer service representative, insurance, or a combination of any of the above is your best bet.
- Do not advertise for the sale of your agency or protege positions.
Indeed no longer allows selling a business or agency on their job board. If you are looking for people to join your protégé program, give us a call or chat to learn more about the best way to hire a protégé!