Part three of our three part Building Better Job Ads series. See part one here. See Part two here.

By Kellie Lail

The best way to ensure your ad shows up in candidate’s searches is by offering all the benefits you possibly can. Competition is incredibly high, now more than ever, so to find the best candidates, you have to offer the best rewards. The more benefits you offer also mean the more likely your ad is to populate in a candidate’s search, especially as they make their searches more specific.

Things to consider include:

  • Base Salary Plus Commissions
  • Advancement Opportunities
  • Long Term Career Growth
  • Mentorship with Established Agent
  • Pay Raise Opportunities
  • Paid Continuing Education
  • Licensing Assistance
  • Tuition Reimbursement
  • Retirement Plan
  • 401K
  • Weekly Bonus Drawings
  • Monthly Employee Appreciation Lunch
  • Student Loan Repayment Assistance
  • Ongoing Training Seminars
  • Employee Discounts
  • Home Office Equipment Provided
  • Equipment Budget Allowance
  • Work-Life Balance
  • Team Meetings
  • Paid Sick Leave
  • Sign on Bonus
  • Hands On Training
  • Flexible Hours
  • Team Building Activities
  • Work from Home
  • Bonus Opportunities
  • Weekends Off
  • Evenings Off
  • Holidays Off
  • Paid Holidays
  • PTO
  • Health Insurance
  • Life Insurance
  • Supplemental Insurance
  • Dental Insurance
  • Vision Insurance
  • Healthcare Spending Account
  • Paid Volunteer Days
  • Professional Work Environment
  • Family Leave
  • Disability Insurance
  • Wellness Benefits
  • Paid Gym Memberships
  • Commuting Assistance
  • Free Coffee
  • Pet Insurance
  • Pet Friendly Office – Work from your own Home

If you offer other, unique benefits, include those too! The more, the merrier. Candidates are interested in positions that are not just a job, but a mutually beneficial relationship. This means they’re picking a job not based on what they can do for a specific employer, but what that employer can do for them.

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