By Eric Waldowski

You have created your ad, posted it online, and are beginning to receive applicants. What’s next?

The recruiting landscape has changed a lot over the last 2 years. Regardless of what kind of candidate market we find ourselves in, there is one very important step we can take to be a cut above the competition: Communicating with our candidates. Strive to offer potential candidates the same quality experience you provide your customers; they are “interviewing” you too.

A few recent surveys found:

Communicate within first 24 hours of the candidate applying to get off on a good start. You can utilize phone, email, texting software, etc. Set reminders for yourself to reach out, or utilize an ATS like IdealTraits that has all of the follow-up capabilities built into the platform. Engaging with your candidates in a timely manner may be the newest step in your recruiting process, but it certainly doesn’t have to be the most difficult.

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