...

Deadpool of Candidates?

by | Jun 21, 2023 | Hiring Tips | 0 comments

By: Tracy Cichecki

Are you looking to attract more qualified candidates? Let’s take a look at your Benefits section.

What are you offering to attract qualified candidates? The Benefits section of your job ad is your opportunity to market yourself to potential candidates. With a candidate-driven market, yes, you are marketing yourself when searching for new staff.

The market has changed. Candidates are creating their own accounts with the job boards and receiving notifications of job openings. Gone are the days a candidate would scroll through the job listings in their area. Once the job ad has reached the candidate (via their chosen filters), the candidate is comparing the benefit offerings. It’s time to think outside the box and “sell” to the candidate why they should work with you. Take yourself back to when you were deciding on a career path. Keep in mind that no matter where you are in your agency journey, the benefits area is giving the candidate a “sneak peek”  into the dynamic of your agency.

The templates offered in our benefit area aid in the creation of your job ad. How you personalize it makes the difference. Here are some examples of personalizing your Benefits section.

  • Base Salary plus Commission Add the potential income for your area – “with the potential to reach…” Included is a link that could assist with the average salary/income in your area, training and credential requirements, and more: https://www.onetonline.org/link/summary/41-3021.00
  • Is licensing reimbursement offered?
  • Is there a sign-on bonus (after 90 days)?
  • Does one offer hands-on training?
  • Remote? Hybrid remote? Is remote available after in-house training?
  • Will you supply the work equipment?
  • No remote avail- do you offer a home/work-life balance?
  • Performance reviews and bonus opportunities
  • Team building/Friendly competition bonuses

You don’t need to be a superhero to get the candidate, the right candidate will bring out the hero in you.

Leverage the Holidays: Strengthen Your Employer Brand Now!

The holidays are a magical time of year, filled with festive cheer, gratitude, and a sense of community. But did you know they also offer a unique opportunity to strengthen your employer brand? For small business managers, this season can be a strategic time to...

Seasonal Slump? Navigate Holiday Hiring Like a Pro!

Ah, the holiday season—a time for joy, celebration, and, if you're a small business owner, a bit of a headache when it comes to hiring. As the year winds down, many businesses face the challenge of maintaining productivity while grappling with a seasonal slump. But...

Unlock Endless Hiring Success with This One Simple Pipeline Trick!

If you’ve ever faced the headache of finding the right candidate quickly, you’re not alone. For small businesses, hiring can feel like an ongoing battle. You need a reliable and effective hiring process that doesn’t drain your resources every time a position opens up....

Potential Unleashed: A Comprehensive Guide to Spotting Talent in Job Seekers

Let's talk about something crucial to our success: spotting potential in job candidates. I know, sifting through resumes and conducting interviews can feel like searching for a needle in a haystack sometimes. But fear not! With the right mindset and strategies, we can...

Career Growth on Steroids: The Power of Development Programs!

In today’s fast-paced job market, career growth isn’t just a perk—it’s a necessity. For small businesses, nurturing talent isn’t always straightforward, but that’s where development programs come in. These programs aren’t just about ticking HR boxes; they’re powerful...

Why Employee Engagement is the Key to Retention You Can’t Ignore!

Have you ever felt like you’re stuck in a never-ending cycle of hiring and losing employees? It’s frustrating, right? Well, I’ve got some good news for you. There’s a magic ingredient that can help break this cycle: employee engagement. Stick with me, and I’ll show...

The Surprising Connection Between Work-Life Balance and Retention!

In today’s fast-paced work environment, achieving a healthy work-life balance isn't just a buzzword—it's a crucial factor for both employee satisfaction and retention. As small business managers, understanding this connection is key to fostering a motivated and loyal...

Skyrocket Your Success: The Benefits of Being Informed

Are you tired of the hiring rollercoaster? You know, that feeling when you hire someone who seems perfect on paper, only to find out they're a mismatch for your team? Or worse, they leave after a few months, leaving you back at square one? Well, buckle up because I'm...

Unlock the Power of Employee Referrals: Your Ultimate Guide for Small Business Hiring Managers

If you're on the lookout for top talent to join your team, you're in the right place. Today, we're diving into one of the most effective recruitment strategies out there: employee referrals. Trust me, I've been in your shoes. As someone constantly looking to...

Mastering Social Media Recruitment: A Comprehensive Guide

In an ever-evolving digital landscape, social media has become a pivotal platform for recruitment, revolutionizing the way companies connect with potential candidates. For those who may be less familiar with the intricacies of social media, delving into the world of...