...

Building Your Online Presence

by | Sep 16, 2021 | Hiring Tips | 0 comments

Social media is becoming more popular than ever, making it an even more powerful tool in getting to know people. Just as you want to learn more about the candidates that you’re potentially going to hire, candidates want to learn as much about you and your agency as possible when applying to your open position. This is where your online presence becomes so important.

Your job ad can only show so much about your agency. Candidates want to know who they’re working for and if they’ll fit into your company’s culture. The first step in building your online presence is making sure your website is up to date. Transparency is incredibly important to candidates, so you want to make sure to include a few very important things on your website, keeping in mind the 5 Ws (Who, What, When, Where, and Why):

  • Staff Directory: this gives candidates a better idea of who they’ll be working with.
  • Company Description and Background: this gives candidates a better idea of why people are coming to do business with your agency and what they’ll be focusing on.
  • Business Hours: this gives candidates a better idea of when they’ll be expected to be working.
  • Photo of your agency: this gives candidates a better idea of where they’ll be working.
  • Company Mission and Values: this gives candidates a better understanding of why their position is so important to your agency and your clients.

Show Yourself Off

Candidates that are interested in your position are interested in YOU. They want to learn as much about you as possible so they know that they’ll enjoy working for and with you. Are you a brand new agency? Have you been in business for over 50 years? Are you a top-earning agency in your region or even the country? Do you participate in community events?

Don’t be afraid to show off your achievements and what makes you unique. Whether you opened up last week or the business has been in the family for decades, candidates want to know that you have made yourself successful and that you have the tools and experience to help them do the same as they grow their career within your agency.

Social Media

Beyond your website, you want to make sure that you are accessible on other platforms so that people can easily find you and learn more about your agency. Social media is a great place to show off your personality and the things that you’re interested in. You can utilize Facebook, Twitter, LinkedIn, Instagram, and even TikTok to show people glimpses of your personality. Always include links to your business website so that candidates can find out more information about you.

You can even share things like knowledge articles, statistics, educational materials, blog posts, office events, and more! This will show candidates what you’re interested in so they can ensure their values align with yours.

What Are People Saying?

Ask your clients and employees to leave reviews for your business on places like Glassdoor, Facebook, Google, or other popular websites. This offers candidates a first-hand point of view of what it is like to work for your agency and to do business with your agency. Bad reviews can be detrimental to your business not only in terms of attracting new clients but in attracting new employees as well.

Be responsive! When clients or employees leave reviews, good or bad, be sure to thank them for their business and loyalty or offer solutions for how you can improve their experience in the future. This honest and open feedback is an opportunity for you to identify potential areas of growth to make you an even better employer

Top In-Demand Jobs and Skills for 2025: Future Workforce Trends

The Future of Jobs in 2025: In-Demand Skills and Workforce Trends The workforce is evolving rapidly, influenced by technological advancements, economic shifts, and demographic trends. The World Economic Forum’s Future of Jobs Report 2025 and Upwork’s In-Demand Skills...

Boost Hiring in 2025: Build a Winning Employee Referral Program

Maximizing Hiring Success in 2025 with Employee Referrals As companies navigate an increasingly competitive job market, employee referrals are emerging as a powerful and cost-effective way to attract, hire, and retain top talent. By 2025, this hiring method will play...

How to Stay Competitive in the 2025 Job Market

The 2025 job market is evolving at an unprecedented pace, driven by AI and automation, shifting work arrangements, and a stronger emphasis on skills-based hiring. To stay competitive, job seekers must embrace continuous learning, develop in-demand skills, and adapt to...

Budget-Friendly Ways to Boost Employee Engagement and Workplace Recognition

Boost Employee Engagement with Low-Cost Incentive and Recognition Programs Small businesses often operate under tight budgets, making it challenging to invest in large-scale employee incentive programs. However, a tight budget does not mean limited options. In fact,...

Essential Soft Skills Every Insurance Customer Service Professional Needs

The Essential Soft Skills for Insurance Customer Service Professionals In the insurance industry, customer service goes beyond having technical proficiency and job-specific knowledge. Soft skills—personal qualities and abilities that foster effective communication and...

Proven Employee Retention Strategies for Automotive Dealership Success

Proven Strategies to Boost Employee Retention in Automotive Dealerships The automotive dealership industry is grappling with an ongoing challenge—high employee turnover. With an average employee tenure of only 18 months to 2.4 years and turnover rates reaching nearly...

Boost Remote Work Engagement: Proven Tips and Tricks!

The world of work has changed dramatically, with remote work becoming the norm for many businesses. While this shift offers numerous benefits, it also presents unique challenges, particularly in maintaining employee engagement. For small business hiring managers,...

Key Hiring Trends for 2025: Skills, AI, and Workforce Evolution

Top Hiring Trends to Watch in 2025: Skills, Technology, and Workforce Evolution The hiring landscape is set to shift dramatically in 2025, shaped by ongoing technological advancements, economic challenges, and workforce demographic changes. With industries adapting to...

2025 Recruitment Strategies: Get Ahead of the Curve!

Recruitment is never static—what worked last year might not cut it in the future. As we approach 2025, the landscape of hiring is set to transform with new technologies, shifting candidate expectations, and evolving workplace norms. If you’re a small business hiring...

Year-End Reviews: The Missing Piece in Your Hiring Puzzle!

As the year winds down, it’s easy to get caught up in holiday festivities and end-of-year wrap-ups. But there’s one crucial aspect of your hiring strategy that should be top of mind: year-end reviews. I’ve seen firsthand how often these reviews can be overlooked in...