5 Tips for Making Your Job Ad Content Competitive

by | Aug 18, 2021 | Hiring Tips | 0 comments

By Katie Thornsberry

There are many factors that go into hiring a new employee; What qualifications they need to have, what their pay will be , if they’ll be in office or remote, what their training schedule will look like, etc. Then of course, creating a job ad to convey all of it.

But one of the most important things to consider when creating a job ad is how you’re going to be competitive in your market to attract the right type of candidate. Depending on your area, there are likely plenty of other businesses hiring for the same types of roles. So how will you stand out? Here is a short list of how to make your job ad content competitive.

  1. Do your research

    Look at other ads in your area that are similar for the position you’re hiring for. Look at what other companies are paying, what they are offering, etc. It can help you see what you’re up against and figure out the best way to angle your job ad to stack up.


  2. List as many benefits as possible

    Candidates want to know, what are the perks of working at your office vs. the agency down the road? List as many things as you can think of. While of course listing things like PTO, health insurance, and 401K plans, it’s also important to list things such as casual Fridays, office snacks & coffee, a cool downtown location, charity opportunities, etc.


  3. Include any commission and bonus opportunities in your pay

    Many candidates filter their job search by salary, and what they expect to make in their next role. If you only include base compensation, they may think that is the full amount they could make and move on. So be sure to include the commission and bonuses in the salary range; Make it reasonable and what the candidate can expect to make in the first year working for you.


  4. Talk about advancement opportunities/growth

    One of the main things candidates care about when applying for jobs is the career path they will have at their new workplace. If there are any paths for the right candidate to scale up in your company after some experience, be sure to lay that out in the job ad.


  5. Don’t list too many requirements to narrow your pool

    When hiring, everyone can picture their perfect candidate. But you don’t necessarily want to write your job ad only for that perfect candidate. Keep requirements more broad and as a ‘perk’ instead of an absolute ‘must have.’ This will give you a wider pool of candidates to look at.

With all of these tips, your job ad content is sure stand out amongst others in your area. But with that being said, in very competitive areas it can be necessary to sponsor your job ad as well. Sponsorship will give your ad increased visibility to a wider range of candidates, and sponsored jobs are over 3.5X more likely to result in a hire.

Wow Your Applicants: Your Guide to an Exceptional Candidate Experience

Let's talk about something that's often overlooked but oh-so-important: the candidate experience. Picture this: you're on the hunt for a new team member for your insurance agency, franchise, small business, or car dealership. Eventually, you think you found someone...

Unlocking the Power of Social Media in Your Hiring Process

In today's digital age, the landscape of recruitment is continually evolving, and savvy employers are leveraging the power of social media to find and attract top talent. Whether you're a small startup or a large corporation, tapping into the vast network of social...

The Power of a Clean Desk: Boosting Productivity and Efficiency in the Workplace

In the fast-paced and dynamic world of business, the physical workspace is often overlooked in favor of digital tools and virtual collaboration platforms. However, the importance of maintaining a clean and organized desk should not be underestimated. A tidy workspace...

How You May Be Driving Candidates Away: A Guide for Hiring Managers

In today's competitive job market, attracting and retaining top talent is a priority for every organization. However, some hiring managers may unknowingly engage in practices that drive potential candidates away. Creating a positive and inclusive recruitment process...

How To: Create Job Alerts on Indeed

How To Do It: Starting from your Indeed home screen, locate the search bar at the top of your screen. Enter the title of the position you would like to receive job alerts for. Enter the city where you would like to see open positions. After completing those two quick...

So What’s the Deal with Salary Transparency?

Now more than ever it's the candidate who is interviewing us, rather than the other way around. As a result, Salary Transparency laws are being passed quickly around the nation. Why? If a job seeker does not have the salary information for the job posting they are...

Mastering the Art of Job Ads: The Power of Keywords in Attracting Top Talent

Keywords are words or phrases that help us identify the specific requirements of a job. From an employer’s perspective, they pertain to what qualities an employer is looking for in their next potential employee, helping them attract candidates best suited for the role...

Mastering Your Hiring Game in 2024: Tips and Tricks for Strategic Organization

As the dawn of 2024 approaches, it's the perfect time for businesses to reflect on their hiring strategies and set the stage for a successful year ahead. Crafting a well-organized plan can be the key to attracting top talent and achieving your hiring goals. Here are...

‘Tis the Season to Hire: Tips and Tricks for Holiday Recruiting Success

The holiday season is upon us, and while it may seem like an unconventional time to ramp up your hiring efforts, it can actually be a strategic advantage. Companies often experience a surge in job seekers, and with the right approach, you can attract top talent to...

AI-Generated Job Ads

By: Monica Donias We are so excited to announce the integration of a new feature that will take your job ad writing process to the next level. Inside of your Jobs tab, you can either create a brand new ad or make edits to a previously written ad to utilize the AI...