Insurance Hiring Masterclass
The ultimate guide to hiring for new insurance agents. Uncover the roadmap to the best hiring practices and strategies to build your agency by hiring the right people for your team.
Brought to you in partnership with Big "I" and IdealTraits.
We are proud to be a trusted Big "I" partner.
Table of Contents
Follow the guide below to navigate to tips and education on developing your Hiring Plan, Attracting Candidates, Advertising Open Positions, Engaging with Candidates, and Conducting Successful Interviews.
Step 1: Hiring Plan
Introduction
Answer the following questions:
- How long does it take on average to hire a producer?
- How long does it take on average to hire a service representative?
Hiring Threats
Answer the following questions:
- On average, how much does it cost to advertise an open position?
- What does a bad hire cost on average?
Do I Really Need to List a Salary?
Read this article and answer the following question:
- Why should I include a salary in my job ad?
Staffing = Growth
Answer the following question:
- How long can it take to retrain someone that came from another agency?
Hire for Less
Answer the following questions:
- In an interview, what do we tend to look past when hiring someone?
- How often should I be hiring?
- Why don’t people respond to your ad?
Step 2: Attracting Candidates
Conducting Market Research
Read this article and then try it yourself:
- How many active ads are in your area?
- What is the average salary for insurance jobs in my area?
- What sets you apart from the competition in your area?
Are You a Competitive Employer?
Read this article and then answer the following questions:
- What are three (3) main things candidates are looking for?
- List three (3) non-conventional benefits.
Advertising Work from Home Flexible Jobs
Read this article and answer the following questions:
- Are your only available options to be 100% in-office or 100% remote?
- What percentage of employees are seeking remote work at this time?
What is Salary Transparency and Why is it so Important?
Read this article and then answer the following questions:
- When posting an ad, what is crucial to explain in the body of the ad?
- In what section must you justify your salary before posting a job?
- True or False: Jobs that have a listed salary get more applications.
Building Better Job Ads
Answer the following questions:
- Where is your job ad advertised when posting fully remote?
- How many benefits should I list in my job ad?
Step 3: How to Advertise Your Job
Let’s Post a Job
Read this article and then answer the following questions:
- How many items do we recommend including in the Responsibilities/Requirements sections of your ad(s)?
- Where can you share a bit about your agency, your culture, and your expectations?
- For the job title of an ad, what are two words that do not work well with the job boards?
Job Ad Red Flags
Answer the following questions:
- What is a good key word to include inside of your job ad title?
- Where can I advertise my open positions beyond the job boards?
- On average, how quick does a candidate look over an ad to see if they’re interested?
What is the Candidate Experience?
Read this article and answer the following questions:
- What percent of candidates say a positive or negative experience can change their minds about a role or company?
- Who is more than likely to share their experience with the company online typically when they had a negative experience?
What Should My Sponsorship Budget Be?
Read this article and then answer the following questions:
- Sponsored listings can get up to how many times more clicks compared to job ads that are posted organically?
- Does sponsorship guarantee a hire?
- Many agents find success when they sponsor their job ads that are competitive for their _____.
Step 4: Engaging with Candidates
Staying Engaged with Your Candidates
Read this article and answer the following question:
- What is the next step when you get a candidate with the resume and assessment results you are looking for?
Reducing Applicant Friction
Answer the following questions:
- In the financial servies industry, what percentage of candidates prefer a phone call as a way of engaging during the interview process?
- What is the first way you communicate with a candidate?
You’ve Made a Hire, But What’s Next?
Read this article and answer the following questions:
- What has the employee turnover rate grown to for insurance agencies of all sizes?
- How can you reduce the likelihood of your new hire quitting?
- You should clearly outline the job responsibilities, and any _______ ______ _______.
- What can getting feedback actually from current employees help reduce?
Step 5: Conducting Interviews that Work
EEOC – Stay Interview Compliant
Read this article and then answer the following questions:
- How soon after reviewing an application should you call someone you want to interview?
- What does EEOC stand for?
- Can I ask someone how old they are in an interview?
- Can I ask someone if they have kids during the interview?
- Is this okay to bring up in an interview?: “What days are you available to work?”
- Can you ask someone if they are willing to relocate?
Benefits of Group and Video Interviews
Answer the following questions:
- Do interviews always have to be in person?
- Give 3 examples of ways to conduct interviews.
- What are the four main benefits to conducting group interviews?
- What is the overall goal with interviewing a candidate?
Answer Key
Congratulations on completing the course. Click the button below to review the answer key.
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